Utilise directories and showcase reviews
Utilise resources already available with Google reviews or an online directory such as Yelp to keep your information online up to date and easy to find. With around 88% of consumers reading reviews to determine the quality of a business, it’s extremely important to keep an eye on online reviews and reply when necessary.
When you get a great review from a happy client, post it on your social media or on your website. You could even print out the very best ones and display them in your salon.

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